Description
The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with IGA, Inc. to execute the “Fresh From Florida” Grocery Retailer Marketing Program. The contract will cover a comprehensive, month‑long promotional campaign that includes in‑store signage, a dedicated landing page, co‑branded video ads, and social‑media content across IGA stores that carry Florida products. The effort runs from contract execution through June 30 2027 with an estimated value of $100‑$150 K.
• Scope: Advertising and marketing services for the “Fresh From Florida” brand across IGA retail locations.
• Deliverables: In‑store signage, digital landing page, co‑branded video advertisement, co‑branded social‑media posts, media buying for targeted digital placements.
• Target Audience: Shoppers at participating IGA stores throughout Florida.
• Timeline: Contract execution (date TBD) through 30 June 2027; campaign runs for one month within that window.
• Budget: Approximate contract amount $100,000 – $150,000.
• Vendor Requirement: Only IGA, Inc. can provide the coordinated multi‑store promotion due to its exclusive relationship with the IGA brand.