ASU MBDA Marketing Plan and Website

Albany State University is seeking a qualified vendor to develop a comprehensive marketing plan and design, build, host, and maintain a new website for its Minority Business Development Agency (MBDA) program. The contract will span from the execution date through August 31 2028 and includes branding, media buying, web‑form integration, conversion tracking, and full ownership transfer of all creative assets. The award will be a single‑source, fixed‑price contract with a firm ceiling of $72,000; the vendor must meet stringent experience, insurance, E‑Verify, and debarment requirements. • Deliver a marketing strategy targeting rural southwest Georgia audiences. • Design and launch a WCAG 2.1 AA compliant website with integrated registration database and analytics. • Provide media purchasing, content production (videos, photos, newsletters), and ongoing hosting/maintenance for two years. • Submit a six‑page technical proposal (no pricing) and a separate cost worksheet; comply with GA state contract terms and provide required certifications.