Montgomery County Marketing Services RFQ

Montgomery County, NC and its Tourism Development Authority are seeking a qualified marketing firm to develop and implement a comprehensive three‑year tourism promotion strategy. The work is divided into a short‑term consultation and asset‑prioritization phase, a three‑month roadmap creation phase, and a three‑year implementation phase that includes producing marketing materials, managing vendor relationships, and providing ongoing evaluation and reporting. The selected firm will be responsible for both strategic planning and execution, with the County covering all third‑party vendor costs and paying monthly invoices. • Consultation & priority‑listing of county assets (1–2 months) • Development of a detailed three‑year marketing roadmap for top assets (3 months) • Full implementation of the roadmap, including advertising, digital campaigns, event promotion, and quarterly/annual reporting (3 years) • All deliverables become County property; firm must maintain continuous communication with TDA and County Board.