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  5. ›IDIQ RFR#155

Maryland Health Benefit Exchange·Maryland

IDIQ RFR#155

Closes 4/27/2026$570k – $1.1MRequest for Proposal
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Description

The Maryland Health Benefit Exchange (MHBE) is seeking two Applications Development Experts with expertise in Salesforce Marketing Cloud to provide technical services in developing, customizing, configuring, and supporting Salesforce Marketing Cloud. The selected candidates will work on a staff augmentation basis under state direction and will be responsible for configuring and supporting Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Mobile Connect (SMS). They will also assist with SMS enablement, develop automated journeys, build and maintain data extensions, and implement dynamic and personalized content using AMP script. The candidates must have a minimum of three years of experience in Salesforce Marketing Cloud development and hands-on experience with AMP script and SQL in Marketing Cloud. Key responsibilities and requirements include: • Configuring and supporting Salesforce Marketing Cloud • Assisting with SMS enablement • Developing automated journeys • Building and maintaining data extensions • Implementing dynamic and personalized content using AMP script • Supporting integrations between Marketing Cloud and State of Maryland systems • Troubleshooting campaign, SMS, data, and automation issues • Following State of Maryland governance, security, privacy, and approval processes • Producing basic technical documentation and supporting knowledge transfer

Attached files

Contact

Shirelle Green(Procurement Officer)

[email protected]

(410) 547-8151

Key dates

Opened
4/15/2026
Questions due
4/20/2026
Closes
4/27/2026
Duration
2 years

Last updated

Details

Type
Request for Proposal
Industry
Information Technology and Software Development
NAICS
541512
Solicitation №
BPM056521

Budget estimate

$570,000 – $1,140,000

The budget for this opportunity can be estimated based on the hourly labor rate and the number of hours worked. According to the price proposal form, the fully loaded hourly labor rate for an Applications Development Expert is expected to be around $100-$200 per hour. Assuming an average hourly rate of $150 per hour and an average of 1,900 hours per year (based on the evaluation hours provided), the total budget for a two-year contract would be around $570,000 to $1,140,000. However, this is a rough estimate and the actual budget may vary depending on the specific terms of the contract and the actual hours worked.

AI estimate from the solicitation

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