School of Professional Studies Marketing & Advertising

The City University of New Yor (“CUNY”), on behalf of The School of Professional Studies (CUNY SPS) seeks to engage a qualified contractor to support its digital marketing, enrollment marketing, and advertising efforts. The overarching objective is to strengthen brand visibility, drive qualified inquiries, and increase application and enrollment conversion rates across undergraduate, graduate, certificate, and continuing education programs.The selected contractor will serve as a strategic partner to design, execute, and evaluate marketing and advertising initiatives that are measurable, data-driven, and aligned with CUNY SPS’s mission to serve working adults, degree completers, and nontraditional learners across New York City and beyond. The Procurement Lobbying Act (PLA) Applies to this Solicitation.The restricted period began with the publication of this ad.Compliance Procurement Lobbying ActRequired Forms: Vendor shall complete, sign and submit the followingforms if they are selected:1. “Offerer’s Affirmation of Understanding of and Agreement pursuant to State Finance Law §139-j(3) and §139-j(6)(b)”2. “Offerer’s Disclosure of Prior Non-Responsibility Determinations and Certification of Compliance with State Finance Law §139-j and§139-k”. Contact with CUNY:Under the requirements to the PLA, all communications regarding advertised projects are to be channeled through the Designated Contact. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: Communication with respect to this procurement initiated by or on behalf of an interested vendor through others than the Designated Contact may constitute an “impermissible contact” under NYS law and could result in disqualification of that vendor. Rules and regulations and more information on this law, please visit: http://www.ogs.ny.gov/aboutogs/regulations/advisoryCouncil/Faq.htm (Advisory Council FAQs) http://www.jcope.ny.gov/law/lob/lobbying2.html (New York State Lobbying Act)