Description
The California Department of Transportation (Caltrans) is seeking a consultant to provide public relations services for four major projects in San Francisco, including freeway and roadway rehabilitation work. The primary scope of this contract is to deliver and execute a complete multi-lingual Public Relations Service (PRS) Communications Plan that is clear, effective, engaging, and responsive to gain public awareness and understanding of the impacts of these projects. The contractor's output will focus on public engagement regarding the impact of these highly visible projects on constituents in and around San Francisco. The key responsibilities of the contractor include developing, executing, and managing public awareness campaigns, providing translation and interpreter services, and facilitating public outreach events.
• The contractor must have at least 5 years of experience in selecting, negotiating, securing, and placing advertisements in various markets.
• The contractor must have at least 5 years of experience developing, executing, and managing public awareness campaigns for transportation construction projects in California.
• The contractor must have at least 3 years of experience in providing sign language to the hearing impaired and/or certified by the National Registry of Interpreters for the Deaf (RID).
• The contractor must have at least 3 years of experience in providing facilitation services for public works and construction of roadways and other transportation projects in California.