Description
The Early Learning Coalition of Miami‑Dade/Monroe is seeking a qualified consultant to design, develop, and execute a comprehensive public‑awareness and outreach media campaign focused on early‑learning programs in Monroe County. The work includes creating media strategies, benchmarking social‑media performance, producing outreach materials for key events, targeting diverse and underserved populations, and providing media‑strategy consulting and training for ELC staff. The contract is a 12‑month term with a maximum budget of $34,500 and may be renewable up to three years based on performance and funding availability.
• Develop and implement a strategic media campaign to promote VPK, CCEP, and other early‑learning services.
• Conduct social‑media benchmarking, establish baseline metrics, and grow outreach effectiveness by a defined percentage.
• Produce outreach collateral, press kits, and training for spokespersons, and support the annual Children First Conference.