RFP_00032948TTR_UMD OMC_Media

The University of Maryland is seeking a full-service media agency to provide comprehensive media planning, buying, and strategic services. The selected agency will be responsible for developing and implementing media campaigns to support the university's marketing and advertising efforts. The agency will need to have expertise in both traditional and digital media planning and buying, as well as experience working with higher education institutions. The contract will be for an initial two-year term, with the option to renew for up to two additional two-year periods. Some key responsibilities of the agency will include: * Developing comprehensive annual media plans aligned with the university's institutional goals and budget parameters * Conducting market research and audience analysis to inform strategy and targeting * Providing strategic approach and understanding of marketing objectives, strategies, and tactics * Offering agency qualifications and relevant experience, including organizational background, strengths, and team qualifications * Establishing media relationships and negotiating media rates and value-added opportunities * Demonstrating digital expertise and full-scale capabilities, including programmatic, paid social, SEM, marketing automation, and attribution modeling * Providing case studies and examples of past success in delivering marketing and media services to similar clients. Some of the key deliverables will include: * Comprehensive annual media plans * Campaign-specific tactical plans * Creative concept development and production services * Weekly and monthly reporting, as well as quarterly business reviews and annual performance reviews * Dashboard access for real-time data monitoring.