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  5. ›34th STREET PARTNERSHIP(“34SP”) REQUEST FOR PROPOSALS TO…

NYC 34th Street Partnership·New York

34th STREET PARTNERSHIP(“34SP”) REQUEST FOR PROPOSALS TO MANAGE AND OPERATE A PUBLIC OUTDOOR RECREATION SUBCONCESSION AT HERALD SQUARE PLAZA.

Closes 10/13/2026$100k – $500kRequest for Proposal
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Description

The 34th Street Partnership (34SP) is soliciting qualified firms to manage and operate a public‑outdoor recreation subconcession on Herald Square Plaza in Manhattan. The selected vendor will install, staff, and maintain amusement rides, arcade games, or similar attractions, provide seating, security, cleaning, and all required permits while complying with DOT, DOHMH, and city regulations. The contract is a one‑year term with up to four optional one‑year renewals, and the vendor must propose an annual fee (plus possible revenue share) and meet extensive insurance and operational standards. • Scope includes design, installation, daily operation, security, cleaning, and compliance for a non‑mobile, move‑able recreation structure. • Vendor must cover all utilities, staffing, insurance, and obtain all permits; 34SP retains no financial responsibility. • Competitive sealed proposals are due 10/13/2026, with questions due 10/7/2026. The award date is not pre‑specified.

Attached files

Contact

Grace McCartney

[email protected]

(212) 719-3434

Key dates

Opened
9/28/2026
Questions due
10/7/2026
Closes
10/13/2026
Duration
1 year

Last updated

Details

Type
Request for Proposal
Industry
Sports and Recreation
NAICS
713990
Solicitation №
PIN#3434

Budget estimate

$100,000 – $500,000

The solicitation does not disclose a fixed fee; however, similar Manhattan outdoor concessions typically generate annual license fees ranging from $100k to $500k, plus a possible percentage of gross revenues. Considering the prime location, required utilities, security, and insurance, a realistic earnings window for the successful vendor would be roughly low‑six figures up to half a million dollars per year.

AI estimate from the solicitation

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