Request for Qualifications - Comprehensive Logo and Branding Initiative

The City of Brentwood, Missouri is seeking an experienced and visionary professional consultant to lead a citywide branding initiative. The project aims to modernize Brentwood’s identity while maintaining the values, history, diversity, and vibrancy of the community. The selected consultant will guide the City through all phases of the project, from research and community engagement to brand development and rollout planning. The key components of this effort include a unified, modern brand that encapsulates Brentwood’s community-driven vision and future goals, a comprehensive implementation strategy, and a brand style guide. • The consultant will create visual elements and messaging, and evaluate the City’s current tagline to determine if an update is necessary. • The consultant will conduct research with the community and staff to evaluate values and identity. • The consultant will develop a City of Brentwood logo, logo variations, and incorporation of a new city tagline. • The consultant will create templates for common needs, such as brochures, slide decks, and marketing materials. • The consultant will formulate a launch plan to effectively roll out the branding campaign.