UMGC RFP #92220 Out of Home (OOH) Creative Production

The University of Maryland Global Campus awarded a two‑year contract for out‑of‑home (OOH) creative production services. The work covers concept development, design, animation, production, and delivery of static and digital OOH assets (billboards, transit shelters, digital displays, etc.) for the university’s enrollment‑driving marketing campaigns. The contract requires a single blended hourly rate (or flat‑fee equivalents) covering all personnel, includes three rounds of revisions with no markup on direct costs, and mandates compliance with Maryland’s living‑wage law and a 1 % MBE participation goal. No reimbursable expenses are allowed; all costs must be embedded in the rates. Three vendors were selected to share the work, and the agreement may be extended for one additional year at UMGC’s discretion. • Scope: full creative‑production lifecycle for OOH advertising (strategy, design, animation, resizing, delivery). • Pricing: blended hourly rate + flat‑fee samples; three revision cycles; all‑inclusive, no travel reimbursements. • Compliance: Maryland living‑wage affidavit, 1 % MBE goal, insurance minimums, net‑30 payment terms.