Venue Analytics Platform

The City of Port St. Lucie has awarded a contract to Placer Labs Inc. for a Venue Analytics Platform. The contract is for a term of 1 year, starting June 12, 2025, and ending June 12, 2026. The annual license fee is $78,750. The platform provides location data and market insights, including visitor metrics, demographics, and customer segmentation. The contract was awarded through a sole source procurement process. Key features of the platform include proprietary panel, software development kit, and application partners, as well as machine learning and AI-powered data analysis. The platform also provides unlimited points of interest, visitor journey analysis, and sales information. • The contract includes a renewal option for an additional 12 months. • The platform provides data for visitors, residents, employees, and passersby to any location in the United States. • The platform includes a user-friendly web-based application and marketplace applications, integrations, and services. • The contract includes custom reports, automated monthly reports, and unlimited exports. • The vendor provides customer support, including a customer success manager and solution engineers.