Purchase of DX Analytics Platform

Michigan State University is seeking a vendor to provide an enterprise‑wide Digital Experience Analytics (DXA) platform that will capture, analyze, and surface user‑experience friction across multiple web properties, with a focus on prospective undergraduate students. The solution must integrate tightly with the university’s SitecoreAI CMS and BlueConic CDP, enable audience‑qualified session capture, support cross‑domain journey mapping, and offer AI‑assisted insights while meeting stringent privacy, security, and compliance requirements (FERPA, PCI‑DSS, ADA, etc.). The contract will be governed by a Master Services Agreement allowing up to an eight‑year term, with implementation, training, and ongoing support included. • Core capabilities: multi‑site journey analytics, automatic friction detection, segment creation, and export APIs for BI tools. • Required integrations: SitecoreAI CMS, BlueConic CDP, Google Analytics 4, and workflow platforms (Asana, Aha!). • Mandatory compliance: PII masking, consent‑management, FERPA, PCI‑DSS, WCAG 2.2 AA, and completion of the HECVAT security survey. • Vendor must provide case studies in higher‑education, two references, and demonstrate the platform via a demo of multi‑site tracking and issue discovery. • Pricing must detail initial implementation, annual licensing, scalability options, and multi‑year discount structures; no budget ceiling is disclosed.