UMGC RFP #92134 Radio Advertising

University of Maryland Global Campus (UMGC) seeks an experienced firm to deliver a comprehensive radio advertising campaign aimed at military‑affiliated and veteran audiences, both domestically and internationally, to promote UMGC’s higher‑education programs. The contractor will manage all aspects of the radio media buy, creative production, audience targeting, performance reporting, and strategic optimization throughout a one‑year exclusive contract (with two optional one‑year renewals). • Provide placement of UMGC‑produced commercials on local, national, and international radio networks with a focus on veteran‑focused stations. • Create, schedule, and manage all creative assets, including copywriting and production tailored to military audiences. • Deliver monthly reconciliation reports, performance analytics, and quarterly strategy meetings, plus ongoing recommendations for media‑placement optimization.