Description
The Maryland Health Benefit Exchange is seeking a Research Analyst to support the migration of the home-grown Marketing Portal to the Salesforce Marketing Cloud. The ideal candidate will have experience in digital marketing, marketing analytics, and marketing technology, with a strong understanding of campaign configuration, audience segmentation, and reporting outputs. The candidate will be responsible for analyzing existing and potential marketing technology capabilities, conducting current-state discovery of the legacy Marketing Portal, and supporting data-mapping activities between the legacy portal and Salesforce Marketing Cloud objects. The candidate will also be responsible for analyzing legacy campaign performance data, assisting in defining the reporting baseline, and supporting change management and end-user readiness activities.
• Key responsibilities include:
• Supporting the migration of the Marketing Portal to Salesforce Marketing Cloud
• Conducting current-state discovery of the legacy Marketing Portal
• Analyzing legacy campaign performance data
• Supporting data-mapping activities between the legacy portal and Salesforce Marketing Cloud objects
• Assisting in defining the reporting baseline
• Supporting change management and end-user readiness activities
• Collaborating with IT staff, project managers, and marketing/business stakeholders
• Producing clear reports, documentation, and presentations for both technical and non-technical audiences