Description
The U.S. Naval Academy (USNA) is seeking a sole‑source contractor to provide a comprehensive, multi‑channel strategic outreach and admissions marketing program. The effort includes developing and managing a digital clearinghouse of secondary‑school prospects, creating data‑driven enrollment campaigns, integrating AI‑search optimization, producing virtual tour experiences, and delivering a self‑service analytics portal. The contractor will also handle list acquisition, media buying, content currency audits, and secure data exchange throughout a 12‑month base period with a one‑year optional extension.
• Multi‑channel outreach (mail, email, social, SMS, direct mail) targeting high‑school students and parents.
• Development of a web‑based prospect registry with filtering metrics (GPA, test scores, athletics, leadership).
• AI‑driven search‑visibility and sentiment monitoring.
• Virtual tour integration and interactive experience analytics.
• Custom analytics portal for USNA staff to monitor funnel performance.
• Ongoing bi‑annual content audits and compliance with federal data‑security requirements.
• Firm‑fixed‑price contract with optional second year; total potential value up to $25.5 M ceiling.