Description
The U.S. Embassy in Guatemala is seeking a qualified market‑research firm to conduct public‑opinion research over a one‑year period. The contractor will design and execute audience‑analysis surveys (500 completed interviews per poll) and four focus‑group sessions, providing raw data, weighted datasets, analytical reports, interactive dashboards, and presentations. All fieldwork will be conducted in Spanish, while deliverables to the Embassy must be in English. The contract is a firm‑fixed‑price, small‑business set‑aside (LPTA) award.
• Conduct 500‑respondent spot polls using CAPI, door‑to‑door methodology with GPS‑tagged households; margin of error ±2.83 % at 95 % confidence.
• Perform four focus‑group sessions (7‑9 participants each) in Spanish, either in‑person or virtual as directed.
• Deliver questionnaires, sampling design, raw & weighted data files, analytical reports, interactive dashboards, and full recordings/transcripts, all in English.