Description
The Nevada Department of Tourism and Cultural Affairs is seeking proposals from qualified vendors to provide international representation services for the United Kingdom and Ireland. The selected vendor will serve as the in-market representative for Nevada, promoting travel and tourism to the state. The scope of work includes market intelligence, travel trade sales and marketing, public relations, and staffing and account management. The contract is expected to be for a term of two years, with an option for a two-year extension. The total annual budget for the contract is $400,000.
Key aspects of the job include:
• Providing market intelligence and insight to inform Nevada's tourism marketing efforts
• Developing and executing a trade strategy to increase Nevada's presence in the UK and Ireland
• Maintaining relationships with top-tier media and pitching Nevada stories to secure earned media coverage
• Representing Nevada at trade shows and events
• Providing quarterly reports and an annual market outlook and forecast