The U.S. Department of State’s U.S. Consulate General Lagos has announced an open competition to implement a program that aims to increase two-way trade and investment between the United States and Nigeria. The program will focus on building commercial relationships, professional knowledge, legal infrastructure, and institutional connections that enable U.S. companies and Nigerian creative/digital professionals to partner and grow together. The program will address seven priority themes, including intellectual property infrastructure, exchange alumni network activation, streaming, digital rights, and platform monetization. The target audiences include Nigerian creative and tech professionals, entrepreneurs, exchange program alumni, university faculty, and U.S. companies seeking Nigerian partnerships and talent.
• The program will strengthen U.S.-Nigeria commercial ties and position U.S. companies to benefit from Nigeria's dynamic creative economy.
• The program will leverage public diplomacy assets in southern Nigeria, including 8,000 exchange alumni and 15 American Spaces, as instruments of economic engagement.
• The program will support U.S. jobs and expand market opportunities for Nigerian creative and innovation economy professionals.
• The program will generate measurable economic benefit for U.S. companies.
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