Develop Cannabis & Substance Misuse Prevention

The Minnesota Department of Health (MDH) is seeking a contractor to develop and implement a cannabis and substance misuse prevention campaign for people who are pregnant, breastfeeding, or chestfeeding. The campaign should focus on preventing substance use, raising public awareness of the risks of substance use, and providing education on harm reduction strategies and treatment options. The contractor will be responsible for developing a program plan, implementing the plan, and identifying program sustainability. The contract term is anticipated to be from July 1, 2026, to June 30, 2027, with the option to extend up to an additional 0 years. The total funding available for this project is up to $1,000,000 for the contract period. Key aspects of the job include: • Developing a program plan that uses pre-existing market research and tested messages to communicate the harms and risks of cannabis use during pregnancy and breastfeeding • Implementing the program plan, which includes developing a cohesive campaign brand, creating resources and educational materials, and providing technical assistance to identified audiences • Identifying program sustainability by leading MDH staff through the communication activities and methods to utilize after the initial launch of the program • Providing a detailed work plan and timeline that identifies deliverables and major tasks to be implemented • Demonstrating experience and expertise in developing and implementing public health prevention and education campaigns, particularly those related to substance use and cannabis use.