2026 Agricultural Fairgrounds Advertising, Promotion, and Education Program

The New York State Department of Agriculture and Markets (the “Department”) is pleased to announce the availability of funds for the 2026 Agricultural Fairgrounds Advertising, Promotion, and Education Program (the “Program”). This Program will provide funding for advertising, promotion and education activities that will increase participation in and promotion of county and local fairs in New York State. Eligible applicants for this Program are agricultural and horticultural corporations and county extension service associations that sponsor an annual fair or exposition for the promotion of agriculture and domestic arts and receive premium reimbursements pursuant to Article 24 of the New York State Agriculture and Markets Law. Eligible projects will increase activities that improve public knowledge of, and appreciation for, the benefits of agriculture and domestic arts through advertising, promotion, and education. Projects will enhance and encourage visitor participation and appreciation of agriculture and domestic arts as well as expand existing efforts to attract visitors and showcase agriculture. Projects will expose consumers to the fair brand and create meaningful, long-lasting brand recognition. Projects will share stories and experiences of local agriculture with the goal of expanding knowledge of the agriculture industry in New York, while bringing greater awareness to visitors that some of the best agriculture in the world is grown right here in New York State. Other project goals will be the preservation and enhancement, by educational endeavors, of the agricultural and historical legacy of New York State. All of this will translate into more fair visits, more revenue to NYS county fairs, and a greater economic impact on New York State. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: Afton Driving Park & Agricultural Associaton, Inc. Albany,Schenectady, Greene County Agricultural & Historical Societies, Inc. Allegany County Agricultual Society Boonville Fair Association, Inc. Broome County Agricultural Society Cattaraugus County Agricultural Society Cayuga County Agricultural Society Chautauqua County Agricultural & Fair Association Chemung County Agicultural Association Chenango County Agricultural Society Agricultural and Industrial Fair of Clinton County, Inc. Cobleskill Agricultural Society Columbia County Agricultural Society Delaware Valley Agricultural Society Dutchess County Agricultural Society Erie County Agricultural Society Essex County Agricultural Society Franklin County Agricultural Society Genesee County Agricultural Society Goshen Historic Track, Inc. Gouverneur Agricultural & Mechanical Society Greene County Agricultural Society Hemlock Lake Union Agricultural Society Herkimer County Fair Association Jefferson County Agricultural Society Lewis County Agricultural Society Livingston County Agricultural Society & Fair at Caledonia Madison County Agricultural Society Montgomery County Agricultural Society Neversink Agricultural Society Ontario County Agricultural Society Orange County Agricultural Society Agricultural Society of Oswego County, Inc. Otsego County Fair Association Agricultural Society of Queens, Nassau, and Suffolk Counties, Inc. Rensselaer County Agricultural & Horticultural Society Saratoga County Agricultural Society Seneca County Agricultural Society Steuben County Agricultural Society Tioga County Agricultural Society Ulster County Agricultural Society Union Agricultural and Horticultural Society of Ulysses, Covert and Hector Union Agricultural Society at Palmyra Washington County Fair, Inc. Wyoming County Fair Association Cornell Cooperative Extension of Cortland County Cornell Cooperative Extension of Niagara County Cornell Cooperative Extension of Orange County Cornell Cooperative Extension of Orleans County Cornell Cooperative Extension of Warren County Service-Disabled Veteran-Owned Business (SDVOB) SDVOB Goal: 0.00% Minority / Women Business Enterprise contracting goals (MWBE) MBE Goal: 0.00% WBE Goal: 0.00% Disadvantaged Business Enterprise contracting goals (DBE) DBE Goal: 0.00%