Description
The Charles County Department of Health is seeking a qualified firm to conduct comprehensive market research and develop a cohesive, data-driven brand strategy for the agency. The selected contractor will assess public perception, stakeholder awareness, service utilization barriers, and communication effectiveness, and develop a modernized brand platform that reflects the agency's role as the trusted public health authority serving Charles County. The scope of work includes market research, data collection, brand audit, brand strategy development, visual identity development, and implementation planning. The project is expected to last 168 days, starting from April 22, 2026.
• The contractor will conduct market research, including surveys, focus groups, and interviews, to assess community awareness and perception of the agency's programs and services.
• The contractor will develop a comprehensive brand strategy, including a brand positioning statement, brand promise, core messaging framework, and visual identity system.
• The contractor will provide implementation guidance for sustained brand adoption, including internal brand training sessions and external launch strategy.
• The contractor will submit monthly progress reports and milestone presentations to the agency.
• The agency reserves the right to cancel the RFP, reject any and all proposals, and waive minor technicalities in proposals.