Description
The Nevada Department of Tourism and Cultural Affairs is seeking a qualified vendor to design, program, field, and report on quarterly integrated marketing effectiveness surveys. The contractor will deliver web‑based questionnaires that incorporate paid, owned, and earned marketing assets, secure a minimum of 5,000 completed responses per fiscal year, and provide detailed quarterly KPI dashboards plus an annual comprehensive report. The work spans a four‑year period (July 1 2027 – June 30 2031) and requires compliance with GovRAMP/NIST 800‑53 security standards, Nevada business‑license and SAM registration, and a robust insurance package.
• Design and program ~60‑80‑question web surveys each quarter, integrating video and image assets.
• Manage a representative panel to achieve ~1,250 high‑quality responses per quarter, applying rigorous quality‑control filters.
• Deliver quarterly performance dashboards (awareness, recall, intent, spend) and a final annual report with trend analysis.