RFP 2027-09-VPA Brand Strategy Assessment & Consulting Services

The Virginia Port Authority is seeking a qualified research and consulting firm to deliver comprehensive brand strategy assessment and consulting services. The engagement will encompass gathering stakeholder sentiment, evaluating and developing corporate values, analyzing market positioning, and providing strategic consulting to support values training, organizational alignment, and commercial market strategy development. • Conduct stakeholder sentiment research and synthesize findings. • Perform corporate values assessment, develop a values framework, and deliver training. • Analyze market positioning and create a strategic plan for commercial market growth. • Provide ongoing strategic consulting to align the organization with the new brand strategy.