DLCA Rebranding and Public Service Announcements

The Department of Licensing and Consumer Affairs (DLCA) is seeking professional marketing and communications services to help modernize and strengthen the agency’s public image. The project includes a full rebranding of the department and the development of a series of public service announcements (PSAs) designed to educate and protect consumers throughout the Virgin Islands. The selected contractor will work closely with DLCA leadership and communications staff to bring this project to life. The work will include two main components: Brand Development and Public Service Announcements (PSAs). Key objectives include creating a unified and professional DLCA brand identity, designing and producing high-quality PSAs, increasing public awareness about DLCA’s services and consumer protection efforts, and promoting compliance with Virgin Islands licensing and consumer protection laws. • Create a unified and professional DLCA brand identity that reflects the agency’s values and mission. • Design and produce high-quality PSAs for television, radio, and digital platforms. • Increase public awareness about DLCA’s services and consumer protection efforts. • Promote compliance with Virgin Islands licensing and consumer protection laws.