Qualifications for Consultants to Conduct a Hotel Feasibility Study for the Town of Ashland

The Town of Ashland seeks a qualified consulting firm to conduct a comprehensive hotel feasibility study for selected sites within the town limits. The study will evaluate market demand, financial viability, site suitability, and potential development scenarios to attract quality hotel investment and support local economic growth. The contract will be awarded through a competitive negotiation process under Virginia procurement rules. • Perform market analysis to gauge demand for hotel rooms in the Ashland area. • Assess multiple potential sites, including zoning, infrastructure, and accessibility. • Deliver a detailed feasibility report with financial projections, risk assessment, and development recommendations. • Coordinate with town officials and stakeholders throughout the study. • Provide final presentation and supporting documentation for decision‑making.