Description
Texas State University is seeking a qualified firm to design, implement, and maintain an Answer Engine Optimization (AEO) program that enhances the university’s visibility, accuracy, authority, and representation in AI‑generated search and answer platforms. The contractor will be responsible for developing a strategic framework, creating optimized content, integrating structured data, monitoring AI‑driven search results, and providing ongoing analytics and adjustments to ensure the institution’s information is correctly surfaced in emerging AI search environments. The effort is a single‑award, value‑based contract with a maximum estimated value of $200,000.
• Develop a comprehensive AEO strategy aligned with university branding and information architecture.
• Create, tag, and publish structured data (schema markup) across university web properties.
• Optimize existing and new content for AI‑driven answer engines (e.g., ChatGPT, Google Bard).
• Implement monitoring tools to track AI search visibility and accuracy.
• Provide regular performance reports and recommendations for continuous improvement.
• Offer training and knowledge‑transfer sessions for university communications staff.