Description
The City of New Rochelle is seeking a qualified consultant to provide marketing, brand-building, and professional economic development services to develop multi-disciplinary branding strategies. The selected firm will be responsible for integrating strategic branding, marketing campaign development, digital storytelling, and technical website management into a unified communications framework. The scope of work includes articulating New Rochelle's historical trajectory and forward-looking vision, developing integrated storytelling frameworks, and weaving consistent narratives across multiple City websites and digital assets. The consultant will also be responsible for providing WordPress patches and security updates, managing cloud-based web hosting, and performing website content updates and troubleshooting.
• Develop a cohesive narrative architecture that resonates with investors, entrepreneurs, residents, artists, and visitors.
• Create integrated storytelling frameworks that align economic development priorities with retail recruitment, arts programming, and placemaking initiatives.
• Provide website management services, including WordPress patches and security updates, cloud-based web hosting, and content updates.
• Develop a digital strategy that includes social media, digital creative content, and audience engagement.
• Provide analytics and performance tracking to measure the effectiveness of the marketing and branding efforts.