Description
The Wake County Public School System (WCPSS) is seeking a qualified branding, marketing, or communications agency to evaluate, modernize, and codify its district‑wide visual identity. The project will produce a comprehensive brand standards system that addresses current inconsistencies across digital, print, apparel, signage, video, and emerging AI‑assisted design platforms, while preserving the existing logo. Deliverables include a brand audit, brand architecture, refined visual identity guidelines, digital/social media standards, motion/video standards, AI design guidance, promotional‑product rules, photography standards, accessibility and multilingual considerations, template libraries, and a governance framework, plus training for WCPSS staff.
• Conduct a full brand audit of all existing WCPSS materials (web, social, print, video, merchandise, etc.).
• Develop brand architecture and rules for secondary identities, department/program logos, and campaigns.
• Refine visual identity elements (logo usage, color, typography, photography, iconography, etc.) without redesigning the core logo.
• Create standards for digital/social media, video/motion graphics, and AI‑generated content.
• Produce guidelines for promotional products, apparel, signage, and event materials.
• Ensure accessibility, multilingual design, and inclusive photography standards.
• Deliver a template library for common collateral and a governance framework for ongoing brand management.
• Provide training sessions for WCPSS communications leaders.