Marketing Services for Downtown Development Board

The City of Orlando, on behalf of the Downtown Development Board, is seeking proposals for marketing and creative services. The selected consultant(s) will provide a variety of services, including market investigations, campaign tracking and benchmarking, media plans, media buys, marketing plans and strategy, public relations support, graphics design, and more. The primary target audiences for the DDB's marketing efforts are leisure visitors and business patrons, residents, and businesses. The contract term is expected to be three years, with the possibility of extension for up to 72 months. Some key requirements for proposers include providing a statement of experience and resumes of key personnel, examples of past creative materials, and a description of their approach to customer service. • Market investigations and campaign tracking • Media plans and buys • Marketing plans and strategy • Public relations support • Graphics design and collateral design • Photo shoot coordination and video production • Social media content development and content creation • Staff experience and customer service description • Financial stability and living wage policy compliance