Trademark Licensing and Marketing Services -University of South Dakota

The University of South Dakota is seeking a qualified firm to provide trademark licensing and marketing services. The selected firm will be responsible for licensing the University's name and marks, marketing its branded merchandise, and enforcing its trademarks. The firm will work closely with the University's Director of Retail and Creative Services to achieve the University's goal of maximizing revenue and program effectiveness. The contract will be for three years with two optional one-year extensions. The firm will be required to provide a proposal that includes a marketing plan, information systems, license management, trademark enforcement, costs, fees, and revenue expectations. The firm will also be required to describe its implementation plan and timelines. • Marketing plans and strategies to increase royalty revenue • Information systems and technology to manage licenses and track sales • License management and enforcement to protect the University's trademarks • Costs, fees, and revenue expectations for the services provided • Implementation plan and timelines for the services • Description of the firm's experience and qualifications in providing similar services • Description of the firm's approach to working with the University's staff and coordinating services through a single point of contact