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Early Learning Coalition of Southwest Florida·Florida

THRIVE RFP

Closes 9/25/2026$500k – $2MRequest for Proposal
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Description

The THRIVE initiative is seeking a marketing/communications agency to create and implement a comprehensive public‑health outreach program for the state of Florida. The contractor will be responsible for developing creative assets, crafting strategic communication plans, and executing digital campaigns from a minimal existing brand foundation. The RFP allows for one or more awards, potentially dividing work by service type or geography, and does not disclose budget or contract length.

Attached files

Key dates

Opened
9/15/2026
Closes
9/25/2026

Last updated

Details

Type
Request for Proposal
Industry
Marketing and Advertising
NAICS
541613

Budget estimate

$500,000 – $2,000,000

The THRIVE RFP does not disclose a budget, but comparable state‑wide marketing contracts for public‑health initiatives typically range from $0.5 million to $2 million, depending on scope, deliverables, and contract length. Assuming a multi‑phase campaign with creative development, digital execution, and ongoing analytics, a reasonable estimate would be between $500,000 and $2,000,000. Factors influencing the range include the number of awards (single vs. multiple contracts), the extent of media spend, and the duration of the performance period.

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