Description
The Florida Department of Agriculture and Consumer Services (FDACS) intends to award a single‑source contract to Piggly Wiggly Alabama Distribution Center for the “Fresh From Florida” grocery retailer marketing program. The scope includes planning, designing, printing, and distributing promotional materials (print flyers, in‑store signage, digital content) that feature the “Fresh From Florida” logo across Piggly Wiggly’s weekly circulars, website, social media, and in‑store sampling events. The contract runs through June 30 2027 with an estimated value between $35,000 and $60,000.
• Marketing and advertising services for a statewide agricultural branding initiative
• Print and digital media production (flyers, signage, website/social media assets)
• In‑store promotional events and product sampling coordination
• Exclusive partnership with Piggly Wiggly’s Alabama Distribution Center (only vendor capable of delivering across its 250‑store network)
• Contract period: approx. 10 months, ending 30 June 2027