Description
Massachusetts College of Liberal Arts (MCLA) is seeking a highly qualified branding firm to develop a renewed brand strategy, narrative, and multi-year influential campaign. The selected firm will work in tandem with MCLA's market research partner, with the project beginning at the conclusion of the market research project, scheduled for spring or summer 2026. Key aspects of the project include:
• Development of a renewed brand strategy
• Creation of a brand narrative
• Design and implementation of a multi-year influential campaign
• Collaboration with MCLA's market research partner
The ideal candidate will have experience in branding and campaign development, with a strong understanding of the education sector.