Description
The State of Michigan is seeking a contractor to provide statewide marketing and advertising services. The contract will be for a term of 3 years, with up to 2 renewal options. The contractor will be responsible for developing and implementing annual communication and marketing plans, conducting market research, producing and distributing media materials, and providing public relations services. The contractor will also be required to provide website content development and hosting, and to plan and organize special events.
Key aspects of the job include:
• Developing and implementing annual communication and marketing plans
• Conducting market research and providing public relations services
• Producing and distributing media materials
• Providing website content development and hosting
• Planning and organizing special events
• Managing multiple campaigns and projects
The State of Michigan is looking for a contractor with experience in marketing and advertising, and with a strong understanding of the State's requirements and goals. The contractor will be evaluated based on their technical capabilities, experience, and price.