Description
The Florida Department of Agriculture and Consumer Services (FDACS) is advertising its intention to enter into a single-source procurement contract with Associated Wholesale Grocers, Inc. (AWG) for the promotion of the "Fresh From Florida" brand. The contract will involve advertising and promotional activities in independently owned supermarkets to increase visibility and sales of Florida-grown commodities. The estimated contract amount is $125,000.00, and the contract term will be from the date of execution through June 30, 2026.
• The "Fresh From Florida" brand promotion and management services will be provided by AWG.
• The contract will include advertising via in-store promotions, print, television, and digital media.
• The promotional use of the "Fresh From Florida" logo must comply with department rules and be coordinated through authorized partners.
• AWG is the sole authorized distributor permitted to advertise the "Fresh From Florida" brand within its cooperative network.