Media Services - RFP

The Ohio Housing Finance Agency (OHFA) is seeking a strategic media agency to promote its homebuyer programs and raise awareness of the Agency's work. The selected partner will work with the Office of Public Affairs to create a customer-focused, innovative, data-driven statewide strategy that brings measurable results. The goal is to create awareness of the Agency and the benefits of its homebuyer programs. The contract will be awarded to the firm that provides OHFA the most effective combination of qualifications and services required in the scope of services. Some key points to consider: • The Agency's budget for advertising placements for spring of 2026 will be approximately $340,000, excluding the vendor fee. • The contract will commence on February 2, 2026, and all activities under this Agreement will be completed by June 30, 2026. • The selected partner will develop and execute a comprehensive, statewide advertising strategy to promote the Agency's homebuyer programs. • The strategy will reflect the Agency's priorities, optimize Agency resources, and reflect changes in consumer behavior. • The partner will provide performance analysis and evaluation of the advertising investments and strategy to better inform the Agency's future advertising investments and outreach activities.