School of Professional Studies Digital Advertising & Marketing

The City University of New York ("CUNY"), on behalf of The School of Professional Studies (CUNY SPS) seeks to engage a qualified contractor to support its digital marketing, enrollment marketing, and advertising efforts. The overarching objective is to strengthen brand visibilty, drive qualified inquiries, and increase application and enrollment conversion rates across undergraduate, graduate, certificate, and continuing education programs. The selected contractor will serve as a strategic partner to design, execute, and evaluate marketing and advertising initiatives that are measurable, data-driven, and aligned with CUNY SPS's mission to serve working adults, degree completers, and non tradtional learners across New York City and beyond. Business enterprises awarded an identical or substantially similar procurement contract within the past five years: None