THE ORANGE BOWL COMMITTEE, INC.

The Florida Department of Agriculture and Consumer Services intends to purchase multi-media advertisements to promote the "Fresh From Florida" brand during the College Football Playoff National Championship Game. The goal is to increase consumer awareness and drive retail sales of Florida agricultural products bearing the “Fresh From Florida” logo. The contract will be for a period of approximately 8 months, from the date of execution to June 2026. The estimated contract amount is $150,000.00. • The contract is for the purchase of multi-media advertisements to promote the "Fresh From Florida" brand. • The goal is to increase consumer awareness and drive retail sales of Florida agricultural products. • The contract will be for a period of approximately 8 months. • The estimated contract amount is $150,000.00. • The Orange Bowl Committee, Inc. is the only vendor authorized to provide these services due to exclusive ownership, licensing, naming rights, and trademark.