OC Streetcar Ridership Marketing and Customer Communications Program

The Orange County Transportation Authority (OCTA) seeks a qualified consulting firm to design, implement, and manage a comprehensive ridership marketing and customer communications program for the new OC Streetcar. The effort includes market research, branding, multi‑channel digital and traditional outreach, event planning for the streetcar launch, multilingual rider education, and ongoing analytics to measure ROI over an 18‑month contract valued at $450,000. The selected firm must demonstrate experience in transit‑oriented marketing, large‑scale public‑agency events, and community engagement with diverse populations. • Develop and execute an integrated marketing strategy to boost streetcar ridership. • Conduct focus groups, surveys, and market research to shape messaging. • Produce digital, social, print, video, and multilingual collateral (English, Spanish, Vietnamese). • Plan and manage launch events, ribbon‑cutting ceremonies, and community celebrations. • Build partnerships with schools, senior centers, cyclist clubs, and local businesses. • Provide ongoing performance reporting, analytics, and ROI assessment. • Deliver a staffed project team with a dedicated Project Manager and subject‑matter experts for the full 18‑month term.