The Florida Department of Agriculture and Consumer Services (FDACS) intends to enter a single‑source agreement with The Orange Bowl Committee, Inc. to provide “Fresh From Florida” sports‑marketing sponsorship and promotional advertising tied to the Orange Bowl events. The contract will deliver brand exposure through on‑site signage, digital displays, web ads, social media, and placements at the Orange Bowl Game and Food & Wine Celebration. The agency estimates a contract value between $200,000 and $250,000, with execution slated for June 30 2027. Vendors must submit capability information by October 8 2026.
• Scope: Sports‑marketing sponsorship and multi‑channel advertising for a state agricultural brand.
• Deliverables: signage, digital assets, web and social media placements, event branding.
• Timeline: Information submission by 10/8/2026; contract execution 6/30/2027.
• Budget: Approx. $200‑$250 K.
• Single‑source justification: Only The Orange Bowl Committee holds the exclusive rights and trademark needed.
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