Lexington County School District One awarded a $49,000 contract to conduct a comprehensive communications audit of the district’s internal and external communication channels, stakeholder engagement processes, branding, and public‑image positioning. The vendor will design and administer bilingual surveys, facilitate focus groups, analyze existing digital and print communications, benchmark against K‑12 best practices, and deliver a final report plus a strategic communications framework.
• Scope includes evaluation of websites, ParentSquare, social‑media platforms, printed materials, and video content.
• Deliverables: interim evaluation report (Sept‑Oct), draft strategic framework and presentation (Nov‑Dec), final presentation and written report (Jan of the following year).
• Fixed‑price contract of $49,000 with a base term of one year and one optional renewal year, no preference for South‑Carolina firms.