RFP 2017-02 Program Evaluation and Tracking

This contract awards a three‑year, fixed‑price research services agreement to NORC for Covered California’s statewide quantitative research program. The scope includes quarterly/annual consumer‑tracking surveys (brand awareness and advertising effectiveness), an annual member‑experience survey, and ongoing technical assistance such as project management, survey design, data analysis, and reporting. The work supports the exchange’s enrollment, retention, and outreach goals and will be performed under a non‑exclusive, best‑value procurement framework. • Four distinct project areas: (1) consumer brand‑awareness tracking, (2) advertising‑effectiveness tracking, (3) member satisfaction survey, and (4) technical assistance. • Maximum annual funding $2.5 M (total $7.5 M over the base term), with possible year‑to‑year increases up to $1.5 M but proposals must be based on the base amount. • Contract term 1 Nov 2017 – 31 Oct 2020, with up to two optional one‑year extensions; work may commence within five days of contract execution.