College of Charleston Rebranding Initiative

The College of Charleston is seeking a vendor to provide brand research, brand strategy, and brand development services to support the college's rebranding initiative. The selected vendor will conduct research, analyze the college's existing identity, and develop a streamlined brand strategy that aligns with the college's strategic plan. The contract has a total value of $220,000 and a term of one year, starting on June 7, 2021, and ending on June 6, 2022. • The vendor will conduct research on the college's existing identity, including students, faculty, staff, alumni, donors, and community partners. • The vendor will analyze the college's competitor landscape and develop a brand strategy that differentiates the college from its competitors. • The vendor will provide a comprehensive brand development plan, including a brand positioning statement, brand messaging, and visual identity guidelines. • The vendor will provide training and support to college staff on the new brand strategy and visual identity.