Emergency Procurement – XOMAD Digital Outreach Campaign for Medicaid & SNAP

This contract is an emergency, sole‑source award by the New Mexico Health Care Authority to XOMAD, LLC for a rapid, 90‑day digital “trusted‑messenger” outreach campaign aimed at informing New Mexicans about recent federal HR‑1 changes affecting Medicaid and SNAP benefits. The agency identified an immediate public‑need and used the NMSA 1978 emergency‑procurement authority to award a $500,000 fixed‑price services contract without competition. The work includes creation, production, and distribution of digital content (social‑media videos, graphics, influencer pieces) that educates, empathizes, and prompts beneficiaries to take action via the state portal. Key contract features include a strict 90‑day performance window, a $500k ceiling, mandatory reporting to the Legislative Finance Committee, and a termination clause allowing 30‑day notice. • Scope: design & launch a statewide digital campaign using local creators to explain HR‑1 Medicaid/SNAP changes and drive traffic to yes.NM.gov. • Value: $500,000 firm‑fixed‑price, inclusive of gross receipts tax. • Timeline: Jan 15 2026 – Apr 15 2026 (90 days). • Oversight: mandatory accounting, reporting, and termination rights; no renewal provision.