Digital Marketing Services Contract- College of law

The contract is for digital marketing services to support FIU's College of Law enrollment in its non-JD academic programs. The successful respondent, MF Digital Marketing, Inc., will provide a comprehensive plan to generate qualified leads, applications, and matriculants. The contract has an initial term of two years, with the option to renew for two additional one-year terms. The contract value is estimated to be around $200,000 to $500,000 per year, based on industry standards for digital marketing services. Key information includes the scope of work, which includes demand generation and nurture campaigns, marketing automation plans, content creation plans, and digital media planning and placement strategies.