University Branding

The California State University, East Bay sought a partner agency to provide expertise, strategic guidance, and deliverables for a new brand platform and identity. The university aimed to improve awareness, enhance its reputation, and reflect its unique space in the crowded Bay Area higher education market. The selected vendor, VisionPoint Marketing, will perform primary research, review secondary research, develop a new brand platform, shape messaging and positioning strategy, realign and refresh the university's brand identity, and develop a framework for brand launch and implementation plan. Key aspects of the contract include: • Development of a new brand platform and identity • Primary and secondary research to inform the brand strategy • Messaging and positioning strategy development • Brand identity realignment and refresh • Brand launch and implementation plan development The contract was awarded after a competitive bidding process, with the university seeking a partner agency to provide expertise and guidance in developing a new brand platform and identity.