RFP Public Relations for the SOS Maternity - 2024

This contract awards a full‑service public‑relations and multimedia campaign for Wayne State University’s SOS Maternity program, a statewide initiative aimed at improving healthy‑pregnancy outcomes in Michigan. The selected vendor will develop a strategic PR plan, produce creative collateral, manage paid and organic social media, secure media coverage, and plan/produce up to two major events (including a launch town‑hall in Oct‑Nov 2024). The budget is capped at roughly $150‑$200 K, with the university covering media buys and collateral production but excluding direct event production costs (AV, catering, etc.). The contract runs for one year with a possible two‑year extension, requires compliance with insurance, DBE reporting, and university policies, and follows a standard open‑competition procurement process. • Scope: strategic PR planning, advertising, social‑media, media relations, event promotion & production support. • Timeline: work must begin by Oct 1 2024 and conclude by Oct 1 2025; major launch event scheduled Oct‑Nov 2024. • Requirements: detailed cost schedule (Schedule C), insurance certificates, DBE disclosures, quarterly reporting, and adherence to smoke‑free campus policies.