Trademark Licensing

Georgia Southern University is seeking a vendor to partner with its Trademark Licensing Office to protect, manage, develop, and monetize the University's brand. The selected vendor will serve as the University's exclusive agent to license the use of its trademarks for merchandise and promotional products, and will also provide marketing, legal, CSR, data, and education services. The contract term is from the date of award until the end of the State’s current fiscal year, with four one-year options to renew. The vendor will be responsible for providing a comprehensive licensing program, including trademark protection and enforcement, royalty accounting, and marketing services. • The vendor will be required to assign a qualified representative as the lead contact for the University. • The vendor will be responsible for developing a five-year strategic plan to increase the presence of Georgia Southern University products in local, regional, national, and online markets. • The vendor will be required to provide quarterly reports and analyses of royalty income, as well as an annual report on the University's licensing program. • The vendor will be responsible for providing marketing and promotional services to maximize the University's brand opportunities. • The vendor will be required to comply with all applicable laws and regulations, including those related to trademark protection and enforcement, and to maintain the confidentiality of all University information.