RFQ for Market Research Firm

The contract is for a market research firm to provide services to Texas State Technical College (TSTC). The firm will conduct market research and analysis to inform TSTC's marketing strategy and provide recommendations for program viability and market sizing. The contract includes key deliverables such as an analysis of TSTC's customers, labor market needs, and the competitive landscape. The contract term is for multiple years if the bid is over $100,000. • Market research and analysis to inform TSTC's marketing strategy • Recommendations for program viability and market sizing • Analysis of TSTC's customers, labor market needs, and the competitive landscape • Chief Marketing Officer (CMO) services to increase understanding of TSTC's markets • Presentation of determinations and outcomes to TSTC leadership • Final report in the form of hardcopy and an electronic file